Spotlight by PolBol

Talent & brand partnerships · India

We find the faces India actually backs.

Spotlight is a talent and brand partnerships agency. We match brands, platforms and studios with the actors, creators and hosts India has verifiably chosen — then run the campaign end to end.

Start a brief → How it works

Every recommendation is backed by OTP-verified public votes and ratings from PolBol.

Example brief

Festive launch · Hindi-speaking audience

Women 18–34 · TV-first · Budget tier B

Shortlist, ranked by verified vote share
1 [Talent name]TV lead · IFTA 2026 category winner Best fit
2 [Talent name]OTT actor · Top 3 in category
3 [Talent name]TV jodi · Rising month on month

What we do

From the right face to a finished campaign.

One team handles the match, the deal and the delivery.

Talent partnerships

Brand ambassadors, endorsements, launch faces and appearances — matched to your audience and budget, and negotiated by us.

For brands

Campaigns, made and published

Concept, shoot and content with the talent — then distributed across PolBol's own editorial and social channels.

For brands and platforms

Casting & content intelligence

Who holds an audience and which shows verified viewers rate highest — monthly reports for casting and launch decisions.

For OTT platforms, channels and producers

How it works

Four steps. One point of contact.

  1. 01

    Share your brief

    Product, audience, region, timeline and budget.

  2. 02

    Get a shortlist

    Faces ranked by verified vote share and category standing — with the numbers behind each.

  3. 03

    We close the deal

    We approach the talent's management and handle terms and paperwork.

  4. 04

    We run the campaign

    Content, publishing and a report on how it performed.

Why Spotlight

Other agencies guess. We know who India chose.

Followers and likes can be bought. Our recommendations rest on deliberate choices made by verified people — collected first-hand by PolBol, never bought or modelled.

2.1 lakh+

verified public votes · IFTA 2026

13M+

organic reach in under 3 months

30

categories across TV, Bollywood and OTT

Monthly

fresh content ratings from verified viewers

Source 01 · yearly

IFTA — who India rates

The Indian Film & Television Awards, India's people's-choice award. No jury — winners decided only by OTP-verified public votes, category by category.

Source 02 · monthly

Ratings — what India rates

Verified viewers score TV serials, films, web series and reality shows from 1 to 10. One person, one rating. Ranked by score, not by crowd size.

Who we work with

Anyone paying for attention.

Brands

The right face, at the right price

Mid-tier talent with proven pull often costs less and converts better than an A-list default.

OTT & studios

Pull before spend

Check casting and launch faces against what verified viewers already choose.

Channels & producers

Who still holds an audience

See which shows and faces are rising, and which have quietly faded.

Agencies

Evidence for every pitch

Independent, verified numbers to back a recommendation in front of a client.

Our rules

The awards stay clean. We publish how.

Spotlight works next to India's people's-choice awards. These rules keep the two apart, and they are public so anyone can hold us to them.

  1. 01 Talent never pays usWe are paid by brands, platforms, studios and agencies — never by a nominee, winner or artist.
  2. 02 Nothing while voting is openNo commercial conversation with any nominee or their management until results are declared.
  3. 03 Relationships are disclosedIf anyone we have worked with is nominated later, it is disclosed on the category page.
  4. 04 Data is never editedNumbers shown to a client are never adjusted to favour anyone. If someone ranks higher, they appear higher.

Start a brief

Have a launch coming up? Tell us who it's for.

Send your product, audience and timeline. We come back with a shortlist and the numbers behind it.

Start a brief →

hello@pbspotlight.in | Gurugram, India